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e&: moving Juma Al Majid communications to Microsoft Teams

Juma Al Majid Group | Telecom Review, August 2022
October 11, 2026 by
e&: moving Juma Al Majid communications to Microsoft Teams
AHMAD ALSHAMI

Published business case

Business challenge

Legacy on-premises telephony needed to support a more flexible, cloud-based way of working.

My contribution

This project forms part of my Juma Al Majid technology operations and transformation portfolio, as recorded in my published business cases document.

Published outcome

Telecom Review reports that Etisalat by e& delivered an end-to-end Microsoft Teams Direct Routing solution with hosted voice infrastructure and a managed Session Border Controller. The article describes integration with Microsoft 365 and calling across business locations.

Delivery lesson

Communications modernization should connect the technical platform with employee mobility and day-to-day collaboration.

Source context

The article documents the group and supplier implementation and quotes the Group CIO. It does not name me individually.

Original sources

A retrospective summary by Ahmad Al Shami. Publication dates refer to the original sources.

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